Who is she?

Your next creative partner

who is
sofialesia?

I’m not bound by traditional creative roles

I am a multifaceted creative professional who works with brands on tailored strategies to achieve their recognition and communication goals. In practice this takes many forms: I design, build social media strategies, photograph stakeholders, produce audiovisual content, and so much more.
For the past ten years I’ve been collaborating with brands and agencies alike on every possible aspect of their branding and marketing blueprint, which grants me a unique viewpoint on the macro processes and individual tasks that make up said approaches. I understand that knowing the micro elements that compose the bigger picture is key to planning accurately. As a result, I am a reliable partner who can build projects from the ground up with near perfect accuracy, and my clients can achieve their goals, and even surpass them without stressing about it.
My strength lies in my criteria for prioritization, my accumulated hands on experience, and my drive to succeed. As a personal belief, I center standardization in all processes, as a tool that guarantees harmony and predictability. However, I am not against breaking the rules, it’s just that when I do it I know why and how I’m doing that.

Some highlights and numbers

Education

I graduated from the college of architecture, design and urban planing within the University of Buenos Aires, with a Bachelor’s of Science in Audiovisual Media Production.

Languages

I’m fluent in both English and Spanish, and have worked with international and multicultural teams for over 5 years. I also hold a C1 certification from IELTS.

Location

I’m located in Buenos Aires, Argentina. This means my timezone is GMT-3, one hour ahead of EST, and a couple more from other American locations.
Ideal to colaborate!

Assets

Since each project I take on is different, how many deliverables I manage per week can fluctuate. At the highest amount, I've delivered up to 400 weekly assets on a consistent basis.

Clients

The amount of simultaneous client accounts I've managed at one particular moment has changed dependent on their needs and the company I worked at, but quality is always a priority.

Team size

I've managed teams of an average of ten people, sometimes going over that number. The professional relationships I've established with my direct reports have allowed them to learn and grow.

sofialesia does things

your next creative hire

Projects & Case studies

as Project Manager as Designer as Video Editor & Producer as Photographer