Rakuten is a Japanese conglomerate with many subsidiaries. One of these children companies is canadian retailer Kobo, which specializes in eReaders, eBooks and AudioBooks. I worked closely together with their Marketing department on massive weekly spints to ensure brand communication was delivered in over 15 languages.
As the Agency's Creative Project Manager I was the main point of contact between my team of creatives and Rakuten Kobo's in-house team, which included copywriters; country managers; translators; and more. During each weekly sprint I would organize, assign, review and deliver up to 400 assets in multiple languages, all while coordinating the work of my team of designers; training new hires on brand guidelines and building a strong relationship with the client's main stakeholder. The materials designed belonged to many different campaigns and were destined for email marketing, paid media, eCommerce banners, and many other placements. My team also worked on bespoke projects including creative ideation, video production, animation, and photo localization.
You can find the brand's website where some of the designs were showcased
here.