As a media agency, Ignis has focus on media planing and branding paid campaigns. Their in-house creative team has always been amazing but small. I worked in that department for two years, and got to work with many clients during that time. Still, my favorite work from that time was being part of the agency's first brand restyling, 18 years after the company was founded. My colleagues and I developed a tighter, sleeker, and sharper identity, that took inspiration from the old logo and brand guidelines, but pushed them further and brought it to a world innundated with social media where agencies offering digital services are easy to find.
In practice, I designed social media posts, worked in copywriting, content calendars, and internal communication designs. But it was so much more than that. My role in this particular case was centered around the agency's online persona: I created a social media strategy and brandbook, I set up guidelines for what we should communicate to the world and how we should do it, and; overall; I managed how the agency presented itself to the outside world.

You can find their website here and their Instagram page here.

During one of the many product launches made by the beauty company created by Rihanna, Fenty's creative team needed strategic partners to provide post production services for a campaign of UGC videos for their paid media strategy. This is where I come in: my company assigned me this high potential account to ensure their creative director a smooth experience and I made that happen. I worked with a group of the best video professionals in my team on the editing, color grading, sound design, and animated captions; all while keeping in mind the priorities of the campaign: keeping skin tones natural and realistic to showcase the range and match of the product, no beauty filters to avoid instilling a false image in viewers, and a catchy social media native rhythm that caught the potential audiences' attention.
To facilitate communication, feedback and a speedy workflow, I met with Fenty's creative director twice a week to review deliveries, assess any changes in creative direction, and discuss next steps. The project was a complete success and the products were greatly received by the public.

During one of the many product launches made by the beauty company created by Rihanna, Fenty's creative team needed strategic partners to provide post production services for a campaign of UGC videos for their paid media strategy. This is where I come in: my company assigned me this high potential account to ensure their creative director a smooth experience and I made that happen. I worked with a group of the best video professionals in my team on the editing, color grading, sound design, and animated captions; all while keeping in mind the priorities of the campaign: keeping skin tones natural and realistic to showcase the range and match of the product, no beauty filters to avoid instilling a false image in viewers, and a catchy social media native rhythm that caught the potential audiences' attention.
To facilitate communication, feedback and a speedy workflow, I met with Fenty's creative director twice a week to review deliveries, assess any changes in creative direction, and discuss next steps. The project was a complete success and the products were greatly received by the public.

While working at a NYC Based postproduction agency, I was the lead project manager for a YouTube series with a round table format to promote the launch of Spiderman: Across the Spiderverse. I built a team of professionals and created a project plan based on client expectations and deadlines, and was the person in charge of making that timeline happen.
My role included working alongside editors, animators, color grading specialists and sound designers, to land an eye-catching aesthetic that matched the movie itself. The project included one main long form video for youtube, plus over 50 short form snippets that were eventually used for ads across social media platforms including Instagram, TikTok, Facebook, and YouTube. The approval process included several internal rounds, including me performing quality assurance on the deliverables, and multiple client revisions.
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The main YouTube video has amassed over 600k views and can be found here.

Rakuten is a Japanese based global retailer with many subsidiaries in a variety of industries. One of these many children companies is Kobo, a Canadian retailer specialized in eReaders, eBooks and AudioBooks. I worked closely together with their Marketing department on massive weekly spints to ensure brand communication was delivered across a variety of geos and in over 15 languages. As the Agency's Creative Project Manager I was the main point of contact between my team of creatives and Rakuten Kobo's in-house team, which included copywriters; country managers; translators; and more.
During each weekly sprint I would organize, assign, review and deliver up to 400 assets in multiple languages, all while coordinating the work of my team of designers; training new hires on brand guidelines and building a strong relationship with the client's main stakeholder. The materials designed belonged to many different campaigns and were destined for email marketing, paid media, eCommerce banners, and many other placements. My team also worked on bespoke projects including creative ideation, video production, animation, and photo localization.