As a media agency, Ignis has focus on media planing and branding paid campaigns. Their in-house creative team has always been amazing but small. I worked in that department for two years, and got to work with many clients during that time. Still, my favorite work from that time was being part of the agency's first brand restyling, 18 years after the company was founded. My colleagues and I developed a tighter, sleeker, and sharper identity, that took inspiration from the old logo and brand guidelines, but pushed them further and brought it to a world innundated with social media where agencies offering digital services are easy to find.
In practice, I designed social media posts, worked in copywriting, content calendars, and internal communication designs. But it was so much more than that. My role in this particular case was centered around the agency's online persona: I created a social media strategy and brandbook, I set up guidelines for what we should communicate to the world and how we should do it, and; overall; I managed how the agency presented itself to the outside world.

You can find their website here and their Instagram page here.

As part of a course on design theory and branding, I was asked to develop a new graphic identity for an already existing song, I decided to go for "Cómo puedes vivir contigo mismo?" (How can you live with yourself) by Alex Anwandter, a chilean pop musician who has always been close to my heart. Since the lyrics focus heavily on the singer’s sexual identity, and his fight against homophobia, I decided to lean in to queer aesthetics and to take inspiration from drag queens and gender non conforming icons like Divine.
The project included designing a media release kit with a booklet containing part of the lyrics, cover art for streaming and some additional physical elements for PR. While I usually avoid showing university coursework in my portfolio, this one is some of my favorite work I’ve designed and thus believe it deserves to be here.

You can hear the song here.

McCain is one of the many DTC brands I've worked with over the span of my career. The showcased designs correspond to a Hot Sale campaign where the brand had an agressive communication strategy through both email marketing and paid media. I collaborated with them producing over 200 assets for these screens, which would go on to run based for different audiences depending on demographic criteria and timing related to the flash sales happening on their eCommerce.

Accounting and Consulting firm SAT Consultores hired me to create their visual brand. This included:
- Logo (plus all variations),
- Brand Guidelines and a brandbook for future applications,
- Day to day visual uses (email signatures & business cards among others)
- Signage for their office

Some time later, I was brought back in to set up their social media profiles and google business profile, and create their website. I worked together with the founders and partners on the tone; visuals and user experience of their site, focusing on what their target demographic may want to find and how they usually engage with similar companies when browsing online.

You can find their website here, and their LinkedIn here.