Your next creative Project Manager
sofialesia
plans & leads
The natural evolution
A career in creative industries demands flexibility, but also firmness. It demands professionals that know when to push the limits, but who also understand the reason for the systems within which they operate. To be able to break the rules and succeed, you need to understand them, you need to know them inside and our. This is where I operate best. I am creative, yes, but I am also a systemic person who enjoys building workflows and

The Last Of Us

When the HBO hit show was released, the actors, producers, director and the creator of the game did a lot of press. One of the promotional materials was a round table where they connected on how the source material was brought to this new medium, and what key aspects were front and center when casting; shooting; and editing the tv series.
It was in this context that I came in: I was the post production manger for a series of marketing videos that released in parallel to the show. This campaign included two long form YouTube videos, plus two big batched of 50 cutdowns that were released both organically and through paid media on Instagram, Facebook, YouTube and TikTok. The longform videos amassed up to 2 million views combined, and are still constantly growing daily.

You can find the main two videos here and here.

Spiderman: Across the Spidervere

While working at a NYC Based postproduction agency, I was the lead project manager for a YouTube series with a round table format to promote the launch of Spiderman: Across the Spiderverse. I built a team of professionals and created a project plan based on client expectations and deadlines, and was the person in charge of making that timeline happen.
My role included working alongside editors, animators, color grading specialists and sound designers, to land an eye-catching aesthetic that matched the movie itself. The project included one main long form video for youtube, plus over 50 short form snippets that were eventually used for ads across social media platforms including Instagram, TikTok, Facebook, and YouTube. The approval process included several internal rounds, including me performing quality assurance on the deliverables, and multiple client revisions.

The main YouTube video has amassed over 600k views and can be found here.

Rakuten Kobo

Rakuten is a Japanese based global retailer with many subsidiaries in a variety of industries. One of these many children companies is Kobo, a Canadian retailer specialized in eReaders, eBooks and AudioBooks. I worked closely together with their Marketing department on massive weekly spints to ensure brand communication was delivered across a variety of geos and in over 15 languages. As the Agency's Creative Project Manager I was the main point of contact between my team of creatives and Rakuten Kobo's in-house team, which included copywriters; country managers; translators; and more.
During each weekly sprint I would organize, assign, review and deliver up to 400 assets in multiple languages, all while coordinating the work of my team of designers; training new hires on brand guidelines and building a strong relationship with the client's main stakeholder. The materials designed belonged to many different campaigns and were destined for email marketing, paid media, eCommerce banners, and many other placements. My team also worked on bespoke projects including creative ideation, video production, animation, and photo localization.

Fenty Beauty

During one of the many product launches made by the beauty company created by Rihanna, Fenty's creative team needed strategic partners to provide post production services for a campaign of UGC videos for their paid media strategy. This is where I come in: my company assigned me this high potential account to ensure their creative director a smooth experience and I made that happen. I worked with a group of the best video professionals in my team on the editing, color grading, sound design, and animated captions; all while keeping in mind the priorities of the campaign: keeping skin tones natural and realistic to showcase the range and match of the product, no beauty filters to avoid instilling a false image in viewers, and a catchy social media native rhythm that caught the potential audiences' attention.
To facilitate communication, feedback and a speedy workflow, I met with Fenty's creative director twice a week to review deliveries, assess any changes in creative direction, and discuss next steps. The project was a complete success and the products were greatly received by the public.
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